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Resume & References • Golf Shop Operations • Merchandising • Tournaments Teaching • Ladies & Juniors
Jenna M. Apple, PGA jappleprofessional.com j.apple248@gmail.com 309.830.0342 Personal Statement: I am a highly motivated and driven Golf Professional striving to improve the experience that our club provides both on and off the course. Education: Class A PGA Member, May 2019 B.A. May 2013 • Carthage College, Kenosha, WI Major: Graphic Design Minor: Management Professional Experience: • Created the first ladies program at Hamilton Farm growing from 0 participants to 12-16 players per week • Created a personal shopping experience catering to half a dozen members at Hamilton Farm that has generated an additional $8,000-$10,000 in revenue • Managed inventory levels from 2018 to 2020 • Increased Pro Shop sales at Hamilton Farm Golf Club through personalized sales tactics: • 2017 (prior to my employment) $654,703 • 2018 (my first year) $773, 254 - 18% increase in merchandise sales • 2019 (my second year) $823,310 - 6% increase in merchandise sales • Projection for 2020 $808,064 (Due to COVID - projected down 1%) Current $845,500 2.5 % increase in merchandise sales • Taught and lead the weekly kids clinics as well as the 3 day junior camp where participation increased from 16 kids in 2018 to 28 kids in 2019 • Assisted in managing a staff of 20-30 golf employees • Assisted in the preliminary building of the 2020 budget plan • Assisted in the hiring process for golf staff in the 2020 season • Increased membership sales, (for Hamilton Farm and Club Pelican Bay) by upgrading clients to full or family memberships, due to confidence gained in lessons to be able to play with more experienced members • Developed and coordinated a successful new ladies program at Club Pelican Bay, which included ladies clinics followed by a golf social. This expanded into two days a week, 4 clinics a week in total (30-40 participants per week) • Taught private and semi-private lessons totaling $10,000 in 2018 at Club Pelican Bay(with success in building a clientele that consisted of members and non-members) • Developed a couples clinic program in collaboration with our teaching professional open to 4 couples a week at Club Pelican Bay; demand was so high we had to add a second segment weekly • Researched, customized, and assisted in the build of the on-line tee time operating system with Member’s First and trained coworkers in the program at Club Pelican Bay Proficient in the following programs: • Jonas POS • Jonas Tee Time • Jonas Club Inventory Management • Club Essentials POS • EventMan • GHIN • ForeTees • Members First • TPP (Moderate Golf Genius) Professional Club Experience: Hamilton Farm Golf Club, Gladstone NJ Head Golf Professional March 2020 - December 2020 Assistant Golf Professional - May 2018 - October 2018 Club Pelican Bay, Naples FL Assistant (Teaching Focused) October 2018 - April 2019 Assistant Golf Professional October 2016 - April 2018 Country Club of Sapphire Valley, Sapphire NC Assistant Golf Professional - April 2016 - October 2016 Golf Shop Attendant - April 2015 - November 2015 Pelican Marsh Golf Club, Naples FL Assistant Golf Professional - November 2015 - April 2016 Leadership Opportunities & Awards • NJPGA Committee - Public Relations Subcommittee member • NJPGA Assistant’s Committee - Public Relations Chair • Nominated for the Assistant Golf Professional of the Year, NJPGA 2019 • Club of the Year - Hamilton Farm Golf Club NJPGA 2019 • Lead the first ladies trip from Hamilton Farm to the NJPGA Las Vegas Pro Am 2019 • Outstanding Graduating Senior Graphic Design Award 2013 • Carthage College Varsity Athlete (Women’s Golf, 4-year letter winner) • President of Draft (Graphic Design Organization at Carthage College) Work Experience Prior to Golf Industry: Paramount Apparel International Inc, Bourbon, MO Account Representative, December 2013 – April 2015 • Developed and improved the program by 17% in sales within 1 year of marketing • Worked in the Nike division to maintain and improve the current order processing system through the Nike Team Dealer website: http://nike.teamheadwear.com/ • Designed and created new marketing tools to better communicate with our customers (chat option on the website, mailings, our Twitter account and updates to media send outs) • Engaged in market research for the launch of the Imperial Headwear Division’s new website • Improved average hits per day from 66 to 176 by training and engaging over 200 dealers (averaging 20-30 reps per dealer) within the last year Design Tools utilized at PAi • Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) • Expression Engine • Olark • SmartSheet • Benchmark • HelpJuice • Microsoft Office • Social Media • Conduct Training Webinars References: Mike Ferguson, General Manager Hamilton Farm Golf Club (732)841-4469 mferguson@hamiltonfarmgolfclub.com Tyler Wollberg, Head Coach UW Parkside (815)355-2177 wollberg@uwp.edu Kyle Gailloreto, PGA Director of Golf Wyndemere Country Club (203)788-3301 kgailloreto@wyndemere.com Phil Pellerito, PGA Director of Golf Shadow Wood Golf Club (954)242-3539 Rick Painter, Member Hamilton Farm Golf Club (973)769-3935
• j.apple248@gmail.com •