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Resume & References • Golf Shop Operations • Merchandising • Tournaments Teaching • Ladies & Juniors
Jenna M. Apple, PGA jappleprofessional.com j.apple248@gmail.com 309.830.0342 Personal Statement: I am a highly motivated and driven Golf Professional striving to improve the experience that our club provides both on and off the course. Education: Class A PGA Member, May 2019 B.A. May 2013 • Carthage College, Kenosha, WI Major: Graphic Design Minor: Management Professional Experience: • Created the first ladies program at Hamilton Farm growing from 0 participants to 12-16 players per week • Created a personal shopping experience catering to half a dozen members at Hamilton Farm that has generated an additional $8,000-$10,000 in revenue • Managed inventory levels from 2018 to 2020 • Taught and lead the weekly kids clinics as well as the 3 day junior camp where participation increased from 16 kids in 2018 to 28 kids in 2019 • Assisted in managing a staff of 20-30 golf employees • Assisted in the preliminary building of the 2020 budget plan • Assisted in the hiring process for golf staff in the 2020 season • Build the staff schedule at Hamilton Farm Golf Club and Club Pelican Bay • Increased membership sales, from clients upgrading to full or family memberships, due to confidence gained in lessons to be able to play with more experienced members; both Hamilton Farm and Club Pelican Bay • Developed and coordinated a successful new ladies program at Club Pelican Bay, which included ladies clinics followed by a golf social; this expanded into two days a week, 4 clinics a week in total (30-40 participants per week) • Taught private and semi-private lessons totaling $10,000 in 2018 at Club Pelican Bay (with success in building a clientele that consisted of members and non-members) • Developed a couples clinic program in collaboration with our teaching professional open to 4 couples a week at Club Pelican Bay; demand was so high we had to add a second segment weekly • Researched, customized, and assisted in the build of the on-line tee time operating system with Member’s First and trained coworkers in the program at Club Pelican Bay • Coordinated, designed and published all marketing materials (emails, fliers, posters) for all events in the Golf Shop • Identified a need to coordinate private lessons within the daily staff schedules; developed a tool to better manage the staff lesson book Proficient in the following programs: • Jonas POS • Jonas Tee Time • Jonas Club Inventory Management • Club Essentials POS • EventMan • GHIN • ForeTees • Members First • TPP (Moderate Golf Genius) Professional Club Experience: Hamilton Farm Golf Club, Gladstone NJ Head Golf Professional March 2020 - Present Assistant Golf Professional - May 2018 - October 2018 Club Pelican Bay, Naples FL Assistant (Teaching Focused) October 2018 - April 2019 Assistant Golf Professional October 2016 - April 2018 Country Club of Sapphire Valley, Sapphire NC Assistant Golf Professional - April 2016 - October 2016 Golf Shop Attendant - April 2015 - November 2015 Pelican Marsh Golf Club, Naples FL Assistant Golf Professional - November 2015 - April 2016 Leadership Opportunities & Awards • NJPGA Committee - Public Relations Subcommittee member • NJPGA Assistant’s Committee - Public Relations Chair • Nominated for the Assistant Golf Professional of the Year, NJPGA 2019 • Club of the Year - Hamilton Farm Golf Club NJPGA 2019 • Lead the first ladies trip from Hamilton Farm to the NJPGA Las Vegas Pro Am 2019 • Outstanding Graduating Senior Graphic Design Award 2013 • Carthage College Varsity Athlete (Women’s Golf, 4-year letter winner) • President of Draft (Graphic Design Organization at Carthage College) Work Experience Prior to Golf Industry: Paramount Apparel International Inc, Bourbon, MO Account Representative, December 2013 – April 2015 • Developed and improved the program by 17% in sales within 1 year of marketing • Worked in the Nike division to maintain and improve the current order processing system through the Nike Team Dealer website: http://nike.teamheadwear.com/ • Designed and created new marketing tools to better communicate with our customers (chat option on the website, mailings, our Twitter account and updates to media send outs) • Engaged in market research for the launch of the Imperial Headwear Division’s new website • Improved average hits per day from 66 to 176 by training and engaging over 200 dealers (averaging 20-30 reps per dealer) within the last year Design Tools utilized at PAi • Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) • Expression Engine • Olark • SmartSheet • Benchmark • HelpJuice • Microsoft Office • Social Media • Conduct Training Webinars References: Drew Jordan, Director of Golf Hamilton Farm Golf Club (573)434-6038 djordan@hamiltonfarmgolfclub.com Jason Harrison, Director of Grounds Hamilton Farm Golf Club (516)242-4269 jharrison@hamiltonfarmgolfclub.com Rick Painter, Member Hamilton Farm Golf Club painter.richard@endo.com Andy Newton, Superintendent Club Pelican Bay (407)580-5011 jack.newton123@comcast.net Phil Pellerito, PGA Director of Golf Pelican March Golf Club (954)242-3539 philpellerito@pmarshgc.com
• j.apple248@gmail.com •