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Resume & References • Golf Shop Operations • Merchandising • Tournaments Teaching • Ladies & Juniors
Merchandising Procedures • It is imperative to understand the club, the members and the image we are trying to portray. • In my life I always strive to understand people and their needs. It is my goal to bring in product that fits my members. • Once I know my audience and what brands and products fit our club, I build a planning report. • The planning report allows me to breakdown what product we will be receiving from each brand and what time frame. This allows me to ensure I am balancing the shop well in merchandise and helps me to monitor my budget for merchandising. • In the report I log what is ordered and save copies of orders from each brand to ensure we receive the proper products and are not missing pieces that were ordered. Receiving Materials • Upon the arrival of new product, I check the box in with the packing slip. I ensure the quality of embroidery and product, for each piece. • From there I confirm the packing slip with the corresponding invoice. • If something is missing or damaged, I will set it aside and notify the company. I will send the damaged product back or wait to receive the order until all pieces are accounted for if something was missing. • From there, it is my goal to get the product into inventory as soon as possible. I will check the skus in the system and create new skus if required. • Next it is a priority to build a nice new display in the shop to highlight the product. Merchandise Rotation • I strive to create new displays, or rotate merchandise around every week to two weeks. • I find that this helps to promote new product as it arrives and helps to keep a fresh look within the shop. • The goal is to keep it clean and organized so members enjoy a new atmosphere every time they come in. • Creating a regular dusting procedure helps to keep displays sharp as well. No one wants a dirty house or a dirty golf shop. • Part of the end of day procedures is to refold and freshen the shop. Employees cannot close the shop until they have refreshed each display in the shop to ensure it presents well every morning when we open. Merchandise Displays • Creating designated areas for product types helps a customer locate all options at once, instead of searching around the shop. (Hard goods with hard good accessories, women’s section, men’s pants, etc.) • Accessorizing is key! A full display is created with variation and the appropriate accessories to set off the product line. • Display mannequins to show off the latest pieces, with coordinating belt, hat, shoes etc. • Try to sell an outfit, merchandise multiple pieces to enhance sales beyond singular items. Returns • If a member or guest requests a return; we will take the product back and refund the appropriate payment method. • Listen to the member’s concern; offer them the preferred solution (refund, replacement, or exchange for a new item). • Return the item to it’s respective display unless it is damaged in which case it will be returned to the manufacturer. • All tournament prizes will be exchanged for shop credit. Selling Merchandise • The key to selling merchandise is to understand the customer and their needs. • Always open conversation with an inviting tone, offer assistance and answer any questions. Start a friendly conversation, engage them and learn their styles and what they are looking for. • Offer assistance as needed, do not be forceful and let the member or guest select the item that best fits their needs or styles. Offer an accessory fitting to the merchandise if the situation allows. (If the member is in a hurry to get to the tee; do not hold them up offering extras.) • If we are sold out of what they are requesting, offer to order it for them. Inform them the item can be delivered to the club or an address of their choosing. • If the purchase is a gift, offer complimentary gift-wrapping. Always offer the following items for the best personal shopping experience: 1. Product knowledge 2. Great service 3. Easy return policy 4. Special ordering 5. Shipping to a destination of their choice 6. Complimentary gift wrapping 7. Complimentary club fitting 8. Quality merchandise 9. Competitive pricing 10. Clean environment
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