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Resume & References • Golf Shop Operations • Merchandising • Tournaments Teaching • Ladies & Juniors
Golf Shop Operations Golf Shop Goals I strive to provide an elite and personalized experience for each member that comes into the Professional Shop. I have had the opportunity to work at high end private clubs in multiple states. These clubs have all helped in shaping me into the professional I am today. I take being a part of the PGA and Hamilton Farm Golf Club as a privilege and strive to be better every day, below shows my experience and beliefs in Golf Shop Operations. Knowing the Customer Learning the membership can be tough when changing clubs. It is my first priority to learn and understand the membership, their families, guests and needs from the club as quickly as possible. I find that learning my members can help me to provide the best service possible and create a warm, friendly atmosphere in the Golf Shop. All members want to feel comfortable and welcome inside the Golf Shop, it is my job to provide a comfortable atmosphere. Professional Image It is the responsibility of the Professional Staff to maintain the utmost clean appearance. It is my goal to provide my staff a supportive atmosphere to assist them in caring for their personal hygiene, health and appearance. We strive to dress cleanly and professionally every day and this will transcend into the shop. Keeping a clean and cared for Golf Shop shows the dedication and discipline of the staff running it. The only way to maintain a beautifully presented Golf Shop is by working as a team. Services Provided As a professional it is my responsibility to build relationships with all members. Regardless of their requests or needs it is my job to service them to the best of my ability. Something that I personally strive for and train my staff to do is to treat each member equally; understanding the policies and procedures of the club helps to create consistency in the way we handle situations that arise. The staff is responsible for creating a warm atmosphere for each member that walks in and to have a consistent service; this will instill trust in the staff. Our membership knows they can count on us to go above and beyond for every tournament, event and daily task that comes to us. Tools to Provide Excellent Customer Service • Rework the situation to always find a positive outcome. • It is not possible to always say ‘yes’. It is my job to find the best solution and never say ‘no’ - there is often a solution that is in between which can resolve anything. • Provide the best service at all times - present a professional persona at all times. • Create a welcoming and friendly atmosphere for all members and guests. • Always be mindful of the details. • Remain current on all events and happenings around the club. Leadership The best way to manage is to lead by example. If you show your staff the level of caliber you expect, then they have an example to follow and to strive for. Always remaining professional, organized and committing to growth are the best ways I can lead my team. Understanding that we should all continually strive to be better to keep growing and developing as people and professionals helps us to be the best. It allows us to expand and build ourselves beyond just the profession. I strive to provide the best example to all staff that I work with and lead. Staff Offering superior service starts with a superior staff. It is my responsibility to hire the best staff and help them develop into even better professionals. The main focus of each staff member is to provide the members and guests with prompt and courteous service while creating a warm and inviting Golf Shop experience. Head Golf Professional My role as Head Professional is to hire and develop exquisite Assistant Professionals. I have a system implemented to help my professionals grow and learn each year they work for me. The goal is to help them move up within the club and move onto a better role and create a strong career path. I want to develop strong leaders and high quality professionals who remain motivated and driven within the golf business. I have seen several professionals lose the passion for the game from bad experiences and it is my hope and goal to develop a staff and assist to nurture their passion and love for the golf business and the game of golf. I want them to enjoy everyday and want to be better. It is my goal to help them build a career and find purpose. Policies for Golf Shop Operations • Greet every member and guest in a professional and warm manner. • Brand loyalty is key, both on and off site. I will strive to show my passion for the club both on property and off. It is a privilege to be a part of this club and I will never take it for granted. • Create a fun atmosphere that promotes the game of golf while enjoying the experience and people around you. • Create new and exciting ways to instruct and engage clients; via clinics and private instruction; as well as fitness ventures. • It is imperative to understand the vision of the club and to align the golf operation with the mission statement and direction the club wishes to present. • Run all tournaments in a professional and fun manner. Each event should be an experience. • Work with all coordinating managers and departments to create a seamless flow throughout the entire club. A cohesive atmosphere provides the best service to the membership and guests. • Playing golf with members and guests is often overlooked but I find a large value in it. It creates a new form of interaction among the professional staff and the membership. It creates a more inviting atmosphere to all members to enjoy the game with a professional. • Playing in events for the PGA section gives the club recognition and I plan to represent the club in a professional manner.
• j.apple248@gmail.com •